Personalize the user experience (UX) for your SAP applications and simplify them. SAP Fiori provides a role-based, consumer-grade user experience across all lines of business, tasks, and devices, using modern UX design concepts. Use SAP Fiori apps or take advantage of new solutions, such as SAP S/4HANA, Ariba Mobile, and SAP Cloud for Customers, that natively integrate the UX. A consumer-grade user experience is anticipated by your staff. Intuitive, customized, and tuned business applications should be tailored to the way users work and our next-generation SAP Fiori user interface has been recognized for excellence in design.